LEO – Lifestyle Enhanced Outfitter

We understand that sizing underwear can be frustrating—especially when no two bodies are the same. That’s why we created LEO, your Lifestyle Enhanced Outfitter.

LEO is our AI-powered fit assistant designed to remove the guesswork from finding your perfect underwear. In under a minute, LEO asks a few simple questions about your waist size, comfort preferences, and lifestyle habits, then gives a personalised recommendation tailored to your body. Whether you need more room, more support, or just a better everyday fit, LEO helps you make the right choice—first time.

More than just a chatbot, LEO is part of our mission to redefine how men connect with their comfort. He’s body-positive, practical, and built to move with you—just like our underwear.